5 Ways to Survive as a Startup in the Internet Age


It can be hard to keep up with the Joneses in this fast-changing world, especially when you’re a startup. It can seem like every business is a startup these days, and if you’re not keeping up with the latest trends, you’re already falling behind.

This is especially true in the digital age, where everything and everyone is online. If you’re not making the most of the internet and digital tools available to you, you’re missing out on a huge opportunity. But don’t despair! There are ways to survive as a startup in the digital age. Here are five of them:

1. Pivot Your Business Model

If your startup is struggling to find its footing, it may be time to consider pivoting your business model. This simply means changing how you do business to better meet your target market’s needs. For example, if you originally intended to sell products online but have trouble generating enough traffic, you might pivot to a subscription-based model.

This would allow you to generate recurring revenue, which can be a lifesaver for struggling startups. Of course, pivoting your business model is not a decision to be made lightly. You will need to do your research and ensure that the new model is feasible for your business. But if done correctly, it can be a game-changer for your startup.

2. Focus on Your Core Competencies

When times are tough, it’s essential to focus on your core competencies. These are the things that you do better than anyone else, which sets your business apart from the competition. By focusing on your core competencies, you can ensure that your startup is positioned for success in the long run.

Your core competencies might include your unique product or service offering, cutting-edge technology, or unparalleled customer service. It could also be something as simple as your company culture or how you do business. Whatever it is, make sure you are clear about what sets your startup apart from the rest and focus on leveraging those strengths to survive in the tough times.

3. Cut Costs Wherever Possible

In tough times, it’s crucial to cut costs wherever possible. This doesn’t mean skimping on quality or sacrificing your company’s core values. But it does mean taking a close look at your budget to see where you can trim the fat to find ways to operate more efficiently while eliminating unnecessary expenses.

For example, you might consider downsizing your office space or transitioning to a virtual office. You may also want to work with an SEO agency for your digital marketing needs instead of hiring a full-time staff member. Whatever cost-saving measures you decide to take, make sure you are strategic about it, so you don’t do more harm than good.

three professionals in black meeting a potential investor in a meeting room

4. Get Creative with Funding

If you’re having trouble raising money from traditional sources, it’s time to get creative. There are many alternative sources of funding that you can tap into, such as crowdfunding or angel investors. You may also consider taking out a small business loan from a bank or credit union.

Whatever route you decide to go, make sure you exhaust all your options before giving up on your startup. After all, you didn’t start your business to fail. So, even if it takes extra work, make sure you find the funding you need to keep your business afloat.

5. Don’t Give Up

Finally, it’s important to remember that tough times don’t last forever. If you believe in your business and are willing to put in the hard work, you will eventually see success. So, don’t give up on your startup just because things are tough right now.

You’ll eventually come out on top if you stick with it because you’ve positioned your business for success. But of course, it’s not enough to just manifest success. You have to put in the hard work and make it happen. By doing so, you’ll ensure that your startup survives in the tough times and thrives in the long run.

The Bottom Line

Starting a business is hard enough, but surviving in the internet age can be trickier. This is because of the many challenges that startups face, such as intense competition, lack of funding, and the ever-changing internet landscape. And it can seem like the challenges just never stop coming.

So, if you’re struggling to keep your business afloat, try implementing some of these strategies and see how they work for you. You can get your startup back on track and position it for long-term success with a bit of effort.

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