The digital marketing landscape is constantly evolving. An effective strategy today may not be as successful tomorrow. To stay on top of the game, marketers and business-owners should always be in tune with the current marketing trends. Below are some digital marketing trends you should watch out for this 2020.
Video ads
A study done by Statista discovered that “over 85% of all internet users in the U.S. watched online video content monthly on any of their devices.” In today’s digital age, consumers are too busy to read long product descriptions or dig deep into your website for information. This is why they prefer videos because they are easy to consume and make great shareable content. No other online medium can deliver information in a quicker and more interactive way.
Video marketing comes in different shapes and sizes. This includes anything from product demos and corporate reels to animated explainer videos and Connected TV or CTV advertising. Using videos as a storytelling medium is a great way to humanize your brand and show the product in action.
Voice Search
Google reports that 27% of the online global population is using voice search on mobile. Voice assistants like Google, Alexa, and Siri are optimized to perform various functions such as accelerating Google search and dictating text messages.
Adopting voice search in your marketing strategy can help boost customer experience. Voice search interactions are quicker and more personalized than text-based ones. They also make engagements with clients more natural and seamless.
Chatbots
The Chatbot market size is set to “exceed USD 1.34 billion by 2024” according to a research report by Global Market Insights, Inc. The rise of messaging platforms such as Facebook Messenger, Viber and WeChat has allowed the use of chatbots to improve customer service.
Using virtual assistants can help you build a healthy rapport with customers across the globe. Powered by machine learning and artificial intelligence (AI), chatbots provide quick and engaging responses to customer queries. They can also be programmed to boost sales by sending follow-up messages and promoting special offers.
Personalization
A survey done by Epsilon reports that 80% of consumers said that they are more likely to purchase from brands that provide personalized experiences. Personalization means aligning your marketing message to your consumer’s specific needs and preferences.
Gone are the days when personalization was limited to directly addressing the customer’s name in your email newsletters. Social media insights and new AI tools have made extensive data gathering possible. To reach specific targeted users, you must thoroughly observe their activities, starting from the topics they read to the pages they most interact with. By doing so, you get a feel of their needs and interests, which you can use to create compelling content.
Video ads, voice search, chatbots, and personalization are only a few of the tools you can use to boost your digital marketing efforts this year. With so many options available, it can be quite overwhelming to pick which to focus on. At the end of the day, testing and thorough research is important in choosing the strategy that best fits your business.