The Many Sides of Recruitment: What Businesses Should Try

  • Recruiting is essential for any company and can improve employee morale, increase productivity, and net higher ROI.
  • Career portals should be intuitively designed with SEO tactics to optimize visibility.
  • Employee referrals can lead to shorter hiring processes and more successful hires.
  • Social media platforms like LinkedIn, Facebook, Instagram, and TikTok offer great recruitment opportunities with large user bases.
  • Companies should create an effective recruiting strategy to find the best talent available in the market quickly and easily.

Recruiting is essential for any company, regardless of its size or sector. It is a crucial part of the hiring process and necessary for a company’s success. Recruitment helps bring in talent that can contribute to the growth and development of an organization while also aiding in reducing costs and improving efficiency.

Data shows that companies that prioritize recruitment are more successful than those that don’t. A recent survey found that 72% of employers believe recruiting is invaluable for their business. Additionally, 51% of surveyed organizations reported improved employee morale, and 47% reported increased productivity following successful recruitment efforts. Further, studies have shown that businesses may benefit from a higher return on investment (ROI) when they invest in quality hiring processes instead of overlooking them. The average ROI for companies with effective recruitment practices was at least five times higher than those without.

Fortunately, you can try to get the best talent available in the labor market in many ways. Here are a few areas that businesses should consider when looking at recruitment tactics:

Career Portals

Career portals are becoming increasingly popular for companies looking to attract and hire the best available talent. Having a career portal on your company website makes it easier for job seekers to find, apply, and track their applications for positions at your organization. Creating an effective career portal requires careful planning, thoughtful implementation, and ongoing refinement.

When building a career portal, it is essential to consider the user experience. Potential applicants should be able to navigate the website and find relevant information easily. An intuitive design ensures applicants don’t get lost or frustrated during their search. Additionally, include informative descriptions of the job positions you’re hiring for; this will help potential applicants make an educated decision about applying and increase their likelihood of staying with the company if hired.

Once a website is designed and built with a career portal in mind, it’s essential to optimize it for search engine visibility so that job seekers can easily find you on popular search engines such as Google or Bing. Implementing SEO tactics, including targeted keywords in page titles and content, can significantly increase your chances of being seen by potential applicants online. It’s also essential to prioritize mobile-friendliness since more people than ever are searching for jobs from their phones or tablets instead of desktop computers.

Employee Referrals

Employee referral for business

Employee referrals are an increasingly popular recruitment tactic that can be a great way to find top talent. Referred employees often have the same skills needed for the job but also bring insider knowledge and additional benefits that increase their value to the organization.

Referred applicants often experience shorter hiring processes than others since companies often prioritize these applications. Referred applicants also tend to stay longer in their roles than other hires due to their relationship with the company through the referrer and familiarity with the company culture. Additionally, referred employees are more likely to fit in better and contribute more quickly than outside sources since they’re already familiar with the company environment.

That said, it’s essential for companies to implement effective referral programs if they want to capitalize on this potential benefit. To start, companies should focus on creating an employee referral program that incentivizes both current employees and external connections to refer qualified candidates who turn into successful hires. This can be done by offering rewards such as up-front bonuses or employee discounts when a referred candidate is hired. Companies should also provide training and resources so that employees know what positions to refer candidates for and understand how their referrals are tracked and rewarded within the program.

Leveraging technology to set up an effective referral program is also essential. Employee referral software can simplify administrative tasks like tracking referrals, collecting information about referred candidates, and even automatically disbursing rewards when necessary.

Social Media Recruitment

Recruiting in social media

Social media platforms have become increasingly popular for companies recruiting new talent. They offer many benefits, from increased visibility and reach to an applicant pool much more significant than traditional avenues. Here are four of the best-performing social media platforms for recruitment and why they make ideal recruiting tools:


LinkedIn is the go-to platform for job seekers and employers. Companies can post positions on their pages or create custom job postings to target potential applicants better. The platform also allows employers to search through its extensive database of resumes and find qualified professionals in their area or niche sectors quickly and easily. Additionally, its advanced analytics tools can track the performance of job postings to see how many people applied and what kind of response each posting received so employers can determine which are most effective.


Facebook is one of the largest social networks available for recruitment. Setting up a company page where you can post jobs and connect directly with potential applicants through messaging or comment sections on your posts is easy. You can also use targeted ads to reach specific audiences based on age, location, interests, skillset, etc., which makes it easier for companies to find individuals who match their requirements more precisely.


Instagram has become increasingly popular as a recruitment tool in recent years due to its large user base (over 1 billion monthly active users) and visually appealing platform suitable for advertising positions in creative industries such as fashion or design and tech roles like web development or software engineering. Companies can use Instagram stories or posts featuring video clips about job openings to engage potential applicants and build relationships with them over time through content marketing campaigns explicitly tailored towards those interested in said positions.


Until recently, TikTok was mainly used for entertainment purposes, but it has quickly become one of the most popular platforms for recruitment. Its over 800 million active monthly user base makes it a great place to find potential applicants and build relationships with them through creative content such as job-specific challenges or competitions. Companies can also use the platform’s advanced analytics tools to track engagement with specific posts or video clips and optimize their recruitment strategy accordingly.

Final Thoughts

Recruiting is essential for any successful business. Companies should focus on creating an effective recruitment strategy that leverages the latest technologies and platforms to find the best talent available in the labor market quickly and easily. With thoughtful planning and a commitment to finding top talent, companies can benefit from successful recruitment initiatives.

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